Japan Design Management Association

一般社団法人 日本デザインマネジメント協会 


Japanese




since2012 Japan Design Management Association



Director in charge of Corporate Design Committee Toru Kimura, Osamu Namba

Entering the 21st century, a paradigm shift is occurring everywhere due to environmental problems, economic globalization, and technological innovation. Efforts toward a decarbonized society are a universal issue, and in the revision of the Montreal Protocol Kigali, the importance of measures against fluorocarbons is being emphasized very specifically, and the problem of plastic disposal and marine pollution caused by waste plastics are being emphasized. Is also a difficult subject.
There has never been a momentum for corporate management, product development, and distribution that does not place a burden on the global environment. Furthermore, under such circumstances, people's orientation and sense of value for consumption are changing rapidly, and the "era in which only good things need to be made" is over. The industrial world has no choice but to make a big turn, and companies that cannot realize a carbon-free society are destined to disappear. Investors who participated in COP25 even say that they can no longer invest in companies that do not have CSR.
Looking back on the activities of our ancestors, Japan has the tradition and culture of making things centered on nature from ancient times, as well as the wisdom and creativity that we have nurtured so far. With such ideas and measures, I believe that Japanese industry can lead the world in new directions. Our association team "Corporate Design Committie" will continue to think together with the companies and continue to study so that we can develop together.
■ The Corporate Design Committee will support your corporate activities through various activities such as holding workshops and consulting on design thinking that will be indispensable for future corporate activities.
・ Management strategy and design
・ Product drawing and corporate branding using strategic design methods
・ The role of design and style in brand strategy
・ Positioning of design as a management product
・ Product design and its process and evaluation method

March 6, 2021 15: 00 ~ 17: 00 Lecture theme: Creating new value that causes innovation is "logical thinking x design thinking" Toru Kimura Chief Design Officer, Kimura Design Institute Co., Ltd.
Lecture outline (presentation outline)

A hybrid of "logical thinking x design thinking", what we think and how we should follow the transition of automobile design in the background of the times from the 1970s to today and respond to the once-in-a-century revolution. I will explain through the process and based on actual examples.
・ 15:00 to 16:00 (presentation)
・ 15:00 to 15:10 (break)
・ 16: 10-17: 00 (Exchange of opinions with participants, etc.)


Creating new value that causes innovation is "logical thinking x design thinking"
Toru Kimura Chief Design Officer, Kimura Design Institute Co., Ltd.


* If you wish to participate in the Research Cafe, please register for participation using the participation application form.